Bodies Health & Fitness
Bodies Health & Fitness
Location: Lee's Summit, MO
Course: FastTrac® GrowthVenture™ - Graduated 2015
Affiliate: UMKC SBTDC - ScaleUpKC
Build the concept. Bodies Health and Fitness is a health club that specializes in group personal training and race management. The club’s services also include licensed chiropractic care, certified nutrition counseling and diet planning, weight-loss mentoring and licensed massage therapy.
Plan the strategy. McCleary, who achieved his long-time dream of becoming a personal trainer, wants Lee’s Summit and the entire Kansas City metro to be among the healthiest areas in the United States. But poor nutrition and inactivity have led to a rise in obesity and related diseases. Bodies Health & Fitness addresses those issues through a commitment to affordable prices, to serving anyone who wants to live a healthy life, to caring and professional team members, and to services that are healthy, fun, and empower people to get active and eat right. Women ages 35-55 are a key constituency, but the team can and does work with people of all genders, ages and abilities.
Grow the revenue. McCleary says business growth stems from truly caring about and investing in clients. Meeting customer needs spurred him to add services — and increase revenue — beyond what he could do independently as a certified personal trainer, certified running coach and natural bodybuilder. Jen McCleary, Brad’s wife, joined the company as co-owner, nutrition specialist and personal trainer. Together, they have continued to grow the business by adding talent, including a chiropractic doctor who also is a certified nutrition specialist, more personal trainers and certified running coaches, a licensed massage therapist, a weight-loss mentor, a chief marketing officer and a race-management director.
Managing a schedule of Bodies Health & Fitness races and assisting with races sponsored by other organizations now account for more than half of the club’s revenue. Group training, which is a flexible and affordable option for younger clients and families, also has been a plus.
The team’s efforts were rewarded when Bodies Health & Fitness was honored as the 2016 Lee’s Summit Chamber of Commerce “Truly Best Business of the Year,” and won the 2016 Lee’s Summit Lifestyle Readers Choice Award for Best Fitness Location.
Expand the market. A recent facility expansion is poised to create business expansion. The club now includes 10,000 square feet of space, including a full weight room, cardio equipment, all-natural smoothie bar, massage-therapy and chiropractic offices, full basketball/volleyball court, a 1,500-square-foot field turf, two hitting/pitching tunnels and a fully equipped conference room. As a result, the team can rent out space for sports teams and leagues, corporate/professional meetings, birthday parties, church activities and other events. The additional space also allows the team to operate a summer camp.
Beginning in late 2016, McCleary plans to expand the club’s popular Holiday Race Series of 5K and 10K runs into St. Joseph, Missouri, and other locales, thus reaching entirely new groups of clients.
Insight/Hindsight. “FastTrac GrowthVenture taught me that, as the leader of the company, it’s my responsibility to focus ‘on’ the business. I can’t get caught or stuck working ‘in’ the business. It helped me recognize that my job is to get the right people in the right positions, steer the ship and make sure we stay on course toward our healthy-community mission. The course addressed why it can be difficult for entrepreneurs to maintain a laser focus, but provided tools and tips to help me do just that.”