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All In Startup: Launching a New Idea When Everything is On the Line

All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.

You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This books holds the keys to significantly de-risking your idea so that your success appears almost lucky. 

A refugee of the Soviet Union, Diana Kander entered America as an eight-year old resident of subsidized housing in Brooklyn, New York. By the time she was an American citizen, she had perfected her skills as a capitalist - selling flea market goods to grade school classmates at a markup. 

Today, Diana is a successful entrepreneur, having founded and sold a number of ventures, and a Senior Fellow at the Ewing Marion Kauffman Foundation, the largest non-profit in the world dedicated to entrepreneurship and education. A Georgetown educated attorney who left a successful practice to launch her first company, Diana draws on her experience as a founder, investor, and academic to design and implement curriculum in educational institutions and the private sector.

A sought-out public speaker, consultant and writer, Diana has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services.