Stand Out: How to Develop Your Breakthrough Idea and Build a Following Around It
Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. She is recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine. Her first book, Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), has been translated into Russian, Chinese, Arabic, French, Polish and Thai.
In this three-part series, Dorie shares practical tips that will help you stand out and emerge as a thought leader. Download Dorie's free workbook that walks you through the process of developing your own ideas and build a following around them.
Twitter Chat with Dorie Clark Recap - #KFTAuthors
Hundreds of millions of tweets, posts, chats and blogs are created each day, making it more difficult than ever for new businesses to stand out. Entrepreneurs must be intentional with their reputation and branding if they want to attract attention and customers.
Cultivating Your Reputation
With today's constant flow of information, being a thought leader is now more important than ever in order to stand out. According to Dorie Clark, one of the best ways to do this is having an upstanding and sustainable reputation. By creating positive, proactive content, entrepreneurs can control the narrative around their ideas.
Breaking Through the Noise
In order for an idea to flourish, it has to get people's attention. Dorie Clark outlines and explains a three-step process entrepreneurs can follow to attract attention to their ideas. Breaking through to an audience will help spread the word and build a brand.
Finding Your Breakthrough Idea
Dorie Clark defines breakthrough ideas as the cornerstones of innovation with the power to stir the imagination and move an industry forward. Rather than waiting for a bolt of lightening to strike, entrepreneurs can follow five strategies to find and develop their breakthrough idea.